C L I E N T TK Maxx
A G E N C Y Ridley Scott Creative Group
R O L E Director. Creative Director
A G E N C Y Ridley Scott Creative Group
R O L E Director. Creative Director
B R I E F
Promote the range of beauty products at TK Max.
Promote the range of beauty products at TK Max.
I D E A
Created a social media campaign utilising the mobile vertical aspect shooting for both Instagram Stories 9.16 and Facebook 4:5 aspect ratio. The campaign was used across all digital assets and e-commerce website.
Created a social media campaign utilising the mobile vertical aspect shooting for both Instagram Stories 9.16 and Facebook 4:5 aspect ratio. The campaign was used across all digital assets and e-commerce website.



C L I E N T 3ina
A G E N C Y 3ina
A G E N C Y 3ina
B R I E F
Promote the new range of skincare products
Promote the new range of skincare products
I D E A
Created a campaign for skincare used across all digital assets, in-store screens and creatively displayed on instagram in a collage of stills and videos.
Created a campaign for skincare used across all digital assets, in-store screens and creatively displayed on instagram in a collage of stills and videos.




B R A N D Viktor & Rolf
C L I E N T L’Oreal
R O L E Director. Creative Director. Editor
C L I E N T L’Oreal
R O L E Director. Creative Director. Editor
B R I E F
Launch Viktor & Rolf Flowerbomb perfume in an experiential event.
Launch Viktor & Rolf Flowerbomb perfume in an experiential event.
I D E A
Shot 27 beauty influencers at the Flowerbomb perfume launch and edited for immediate relase on their social channels using the hashtag #atmidnight. Also created animated content and programmed a VJ set projected as an installation piece during the main event.
Shot 27 beauty influencers at the Flowerbomb perfume launch and edited for immediate relase on their social channels using the hashtag #atmidnight. Also created animated content and programmed a VJ set projected as an installation piece during the main event.

B R A N D Smirnoff
C L I E N T Refinery 29
R O L E Director. Creative
C L I E N T Refinery 29
R O L E Director. Creative
B R I E F
Launch Smirnoff Infusions new drink.
Launch Smirnoff Infusions new drink.
I D E A
Shot 7 videos for branded content collaboration between Refinery 29 and Smirnoff. The videos are being released on Refinery 29 over a year long activation.
Shot 7 videos for branded content collaboration between Refinery 29 and Smirnoff. The videos are being released on Refinery 29 over a year long activation.






C L I E N T Breast Cancer Care
A G E N C Y Leo Burnett
R O L E Director. Creative
A G E N C Y Leo Burnett
R O L E Director. Creative
B R I E F
Make a film for Breast Cancer Care charity to encourage idea of regularly checking breasts.
Make a film for Breast Cancer Care charity to encourage idea of regularly checking breasts.
I D E A
Released during Breast Cancer Awareness Month. The film launch was supported by a #Booberang campaign on Instagram stories to encourage regularly checking breasts. People got involved by filming themselves doing a fun boomerang where they rub hand over boobs and then tag 3 friends to take part and share the 'booberang' with a link to watch the video.
Released during Breast Cancer Awareness Month. The film launch was supported by a #Booberang campaign on Instagram stories to encourage regularly checking breasts. People got involved by filming themselves doing a fun boomerang where they rub hand over boobs and then tag 3 friends to take part and share the 'booberang' with a link to watch the video.





