C L I E N T Breast Cancer Care
A G E N C Y Leo Burnett
R O L E Director. Creative
A G E N C Y Leo Burnett
R O L E Director. Creative
B R I E F
Make a film for Breast Cancer Care charity to encourage idea of regularly checking breasts.
Make a film for Breast Cancer Care charity to encourage idea of regularly checking breasts.
I D E A
Released during Breast Cancer Awareness Month. The film launch was supported by a #Booberang campaign on Instagram stories to encourage regularly checking breasts. People got involved by filming themselves doing a fun boomerang where they rub hand over boobs and then tag 3 friends to take part and share the 'booberang' with a link to watch the video.
Released during Breast Cancer Awareness Month. The film launch was supported by a #Booberang campaign on Instagram stories to encourage regularly checking breasts. People got involved by filming themselves doing a fun boomerang where they rub hand over boobs and then tag 3 friends to take part and share the 'booberang' with a link to watch the video.
