C L I E N T   Breast Cancer Care
A G E N C Y    Leo Burnett
B R I E F
Make a film for Breast Cancer Care to encourage idea of regularly checking breasts.

I D E A
Released during Breast Cancer Awareness Month. The film launch was supported by a #Booberang campaign on
Instagram stories to encourage regularly checking breasts. People got involved by filming themselves doing a fun boomerang where they rub hand over boobs and then tag 3 friends to take part and share the 'booberang' with a link to watch the video. 













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