#Booberang

Client: Breast Cancer Care
Agency: Leo Burnett

BRIEF: Breast Cancer Awareness Month

IDEA: Made a film for Breast Cancer Care to encourage idea of regularly checking breasts. Released during Breast Cancer Awareness Month.

The film launch was supported by a #Booberang campaign on Instagram stories to encourage the idea of regularly checking breasts. People got involved by filming themselves doing a fun boomerang where they rub hand over boobs and then tag 3 friends to take part and share the 'booberang' with a link to watch the How To video.

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