RIMMEL

Role

Creative Director

Client

Drum Agency

Brand

Rimmel

BRIEF: Trial Instagram as an advertising platform.

IDEA: I created Instagram adverts for the first ever UK sponsored posts, for key Rimmel products. The #makeuplife campaign consisted of 6 ads featuring social influencer friends that I cast and shot in a day. The campaign was featured in an article in the Guardian using one of my images as the lead.

Nova Dando, Rimmel, The Guardian, Peggy Gould, Nova Dando Director
nova dando, rimmel, nova dando director, peggy gould

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