La Roux


Creative Director


Polydor Records


La Roux

BRIEF: Create and shape a La Roux brand.

IDEA: I created La Roux’s look and creative direction, ensuring consistency across video, album assets and photoshoots. This includes conceptualising shoot briefs, mood boarding treatments, styling and set design for press and editorial shoots. I am a long term collaborator working with La Roux on strategic fashion brand partnerships.

la roux viktor and rolf

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