What I do...

I am a 360° Integrated Director

Concept Development – I collaborate with advertising agencies internationally, conceptualising ideas, writing treatments, creating mood-boards and storyboards.

Production – I lead large scale production teams, setting the creative direction, location scouting, casting talent and overseeing the wardrobe and art department briefs.

Post Production I manage the editing process including graphic design, special FX, colour grading and client liaison.

Brands I have worked with include...

Adidas, Channel4, Coca Cola, Cilit Bang, Harpic, ITV, Konbini, Microsoft, New Look, Nike, Nokia, Orange, On-Off, Polydor, Puma, Rimmel, Smirnoff, Sony, Talk Talk, Universal, Vice, Vodaphone, XL Recordings,

Bands I have worked with include...

Ballet School, Big Pink, Bloc Party, Bryan Ferry, Boy George, Hercules and Love Affair, The Horrors, Gossip, Kele, Klaxons, La Roux, Lovefoxxx (CSS), Mark Ronson, M.I.A, My Chemical Romance, New Young Pony Club, The New Sins, Peaches, Singtank, Simian Mobile Disco, These New Puritans, Tom Vek, The Kills

Work published in...

Dazed, Elle, The Guardian, Grazia, i-D, Nylon, Shots, Selfridges, Sunday Times Style, Volt, Italian Vogue, Vogue

About Me...

I graduated from Central St Martins and started working for the queen of fashion pr Mandi Lennard. I soon began to assist on high profile fashion shoots for American Vogue, i-D and The Guardian. I started working as a costume designer when M.I.A spotted my work in i-D and called me to design the costumes for her next video. This led me to design costumes for music videos and shoots for La Roux, Peaches, Hercules and Love Affair, Klaxons and The Gossip.

As I worked more closely with bands and their management teams, I soon stepped up into a director / creative director role overseeing the whole creative campaign process. This included directing music videos, producing photoshoots, designing logos and album artwork. 

Today I have evolved into a 360° director working with commercial clients across a number of fields including music, fashion and technology. I create content for multi-platform campaigns across TV, digital and social media. I am also an associate lecturer on the Creative Direction for Fashion course at London College of Fashion. 

I am a solutions-focused dynamic thinker and committed to getting the job done. You can see more of my work at vimeo.com/novadando

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